Free tools for marketing your business
Whether you’re new to marketing or already have a few campaigns under your belt, you’ll need a good collection of tools that you can use to get the most out of your marketing efforts. From research, management and even writing copy, we’ve collected a range of free tools for marketing that you can use on your next campaign.
FREE SEO TOOLS
There are several free SEO tools that small businesses can use to improve their website’s search engine rankings. Here are some of the best free tools for marketing when it comes to SEO for small businesses:
- Google Analytics: Google Analytics is a free tool that allows you to track website traffic and user behavior on your website. It can help you to understand which pages are popular, where visitors are coming from, and which channels are driving the most traffic.
- Google Search Console: Google Search Console is a free tool that provides insights into how your website is performing in Google search results. It can help you to identify technical issues that may be affecting your website’s rankings, as well as monitor search performance and keyword rankings.
- Yoast SEO: Yoast SEO is a free WordPress plugin that helps optimize your website’s content for search engines. It provides suggestions for improving on-page SEO factors such as meta descriptions, title tags, and keyword usage.
- Ubersuggest: Ubersuggest is a free keyword research tool that helps you identify high-value keywords for your website. It provides keyword suggestions, search volume, and estimated competition levels.
- SEMrush: SEMrush offers a limited free version of its powerful SEO tool suite, which includes website audit, keyword research, and backlink analysis tools. The free version allows you to analyze up to 10 keywords and 10 backlinks per report.
FREE SOCIAL MEDIA MANAGEMENT TOOLS
There are many free social media tools available that small businesses can use to improve their social media marketing efforts. Here are some of the best free tools for marketing when it comes to social media:
- Hootsuite: Hootsuite is a popular social media management tool that allows you to manage multiple social media accounts in one place. It offers a free plan that allows you to manage up to three social media accounts, schedule posts, and monitor social media activity.
- Buffer: Buffer is another social media management tool that allows you to schedule and publish posts to multiple social media channels. The free plan allows you to manage up to three social media accounts and schedule up to 10 posts at a time.
- Canva: Canva is a free graphic design tool that allows you to create graphics for social media posts, ads, and other marketing materials. It offers a wide range of templates and design elements that make it easy to create professional-looking graphics.
- Facebook Insights: Facebook Insights is a free analytics tool that provides data on your Facebook page’s performance, including engagement, reach, and demographics. It can help you to understand how your audience is engaging with your content and make data-driven decisions about your social media strategy.
- TweetDeck: TweetDeck is a free social media dashboard that allows you to manage and monitor Twitter activity. It offers real-time tracking of tweets, mentions, and hashtags, and allows you to schedule tweets and track Twitter analytics.
Using these free social media tools, small businesses can improve their social media marketing efforts, increase engagement with their audience, and drive more leads and sales.
FREE COPYWRITING TOOLS FOR SMALL BUSINESS MARKETING
Copywriting is an essential skill for any small business owner looking to create effective marketing materials. Here are some of the best free tools for marketing when it comes to copywriting:
- Grammarly: Grammarly is a popular grammar checker that helps you to catch typos, spelling errors, and other grammatical mistakes in your copy. It also offers suggestions for improving your writing, such as sentence structure and word choice.
- Hemingway Editor: Hemingway Editor is a free online writing tool that helps you to simplify your writing and make it more clear and concise. It highlights complex sentences, passive voice, and adverbs, and suggests ways to simplify your writing for maximum impact.
- CoSchedule Headline Analyzer: CoSchedule Headline Analyzer is a free tool that helps you to write better headlines for your marketing materials. It analyzes your headlines for length, structure, and emotional impact, and offers suggestions for improving them.
- Twords: Twords is a free writing app that helps you to develop a writing habit and improve your writing skills. It offers daily writing prompts, goal setting, and tracking features to help you stay motivated and improve your writing.
- Yoast SEO: Yoast SEO is a free WordPress plugin that helps you to optimize your copy for search engines. It offers suggestions for improving on-page SEO factors such as meta descriptions, title tags, and keyword usage.
These free tools for marketing can help small business owners improve their writing skills, create more effective marketing materials, and increase engagement with their audience.
