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What types of content can be used as lead magnets 

Here some examples of great lead magnets

  • How to
  • Free trial
  • Guide to xyz
  • 10 common mistakes to avoid when buying….
  • Coupon or discount
  • Free estimates
  • Free quotes
  • Free consultation
  • Free inspection
  • Free analysis
  • Free training
  • Here’s 69 more ideas from Opt-in Monster

We’ll help you build lead magnets for each of your target customers and set up the automation to deliver the free offer and the email follow up.

What is a lead magnet?–  A lead magnet is something   you give to your website visitors in exchange for their personal information.  In almost all cases, once a visitor leaves your site, they are gone forever unless whatever you have on your website is so compelling that they bookmark it.   In our blog “The Doorless Store,” we explain ways to impress your visitors and keep them coming back to your site.  A lead magnet is a great way to keep prospects coming back.

How does it work?   When people are in the early stages of buying they will search Google with questions about the product or service they are interested in.  Just because they visit your site doesn’t mean they will come back or remember where they saw something of interest.

With a lead magnet you can continue the conversation with your prospect after they leave your site. Regardless of WHEN they will make a buying decision, you will have a line of communication to them.  Worse case scenario, if they don’t buy with you, you still have a potential prospect for a future purchase. 

See the example below

How to capture leads from your website

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