Best Tools For Keyword Research

Keyword research is a vital part of any digital marketing strategy. It helps you understand what your target audience is searching for and allows you to create content that meets their needs. In this guide, we will explore three popular tools and how to use them for keyword research: Google Trends, Google Keyword Planner, and Ubersuggest.

Keyword research is essential for any website but it’s especially critical for e-commerce websites.

Google Trends

Google Trends is a free tool that allows you to see how frequently specific search terms are entered into Google’s search engine over a certain period of time. This tool is useful for understanding the popularity of certain keywords and identifying trends in search behavior.

To use Google Trends, follow these steps:

• Go to Google Trends website and enter your keyword into the search bar.
• Adjust the filters to show data for your desired location, time period, and search category (such as web search or image search).
• Analyze the results, which will show you the popularity of your keyword over time, as well as related topics and queries.

Google Trends can help you identify seasonal trends and predict when certain keywords will be more or less popular. It can also help you see how different locations or demographics may impact search behavior. One of the important parts of keyword research is finding words and phrases that are up and coming, so you hit the trend early on and hopefully get ranked for it.

Google Keyword Planner

Google Keyword Planner is a tool designed specifically for keyword research. It allows you to find relevant keywords and see how frequently they are searched, as well as the competitionhttps://ads.google.com/home/ and the estimated cost per click (CPC) for advertising on those keywords.

To use Google Keyword Planner, follow these steps:

• Sign in to your Google Ads account and go to the Keyword Planner tool.

• Enter a keyword or phrase that is relevant to your business or content.
• Adjust the filters to show data for your desired location, language, and search network (such as Google search or Google search partners).
• Analyze the results, which will show you related keywords, search volume, competition, and estimated CPC.

Google Keyword Planner can help you find new keywords to target, as well as assess the competitiveness and potential cost of those keywords. This tool is particularly useful if you are planning on running paid search campaigns, but it’s one of the best tools for keyword research.

Ubersuggest

Ubersuggest is a free keyword research tool that provides you with keyword ideas, search volume, competition, and other vital metrics. It allows you to analyze keywords across multiple search engines and countries.

To use Ubersuggest, follow these steps:

• Go to the Ubersuggest website and enter a keyword or domain into the search bar.
• Adjust the filters to show data for your desired location, language, and search type (such as web or image search).
• Analyze the results, which will show you related keywords, search volume, competition, and other metrics.

Ubersuggest can help you identify long-tail keywords and related terms that you may not have thought of before. It can also help you assess the competitiveness of different keywords and prioritize your keyword targeting accordingly.

Keyword research is a crucial step in any digital marketing strategy. By using tools like Google Trends, Google Keyword Planner, and Ubersuggest for your keyword research, you can identify the keywords and phrases that are most relevant to your target audience and create content that meets their needs. Remember to focus on creating quality content that is informative and valuable to your audience, and that incorporates your target keywords in a natural and effective way.

This is a foundational activity when you’re building a website or writing copy for your landing page.