Your Ideal Client -Know Thyself
There is a great article by Stephen Sheinbaum. It starts with:
“How many times have you said, “My business could get really big if I could just find the right clients”? If you have, you’re not alone: There’s not an entrepreneur that I know who hasn’t had that thought, at least once. Read the full article here. Entreprenuer Magazine
The first point in this article is “Know Who You Are.” I love this because it’s so true. Part of understanding what your business is REALLY good (not always linked to what you really do) at is understanding your own personal strengths and weaknesses. I’m not a big believer in working on weaknesses because we have so many of them as humans. We’d never get anything done if we constantly worked on weaknesses. I focus on my strengths. I exploit them in a way that makes me and my business highly valuable.
Get your coffee.
I used to try to be everything to everyone, but that didn’t work very well and I ended up with a bunch of clients who accepted quotes then sucked the life out of me in “can you do this too?”
I’m a natural people pleaser. I have a hard time saying no, that’s definitely a weakness, but on the other side is a strength which is my willingness to do whatever it takes to get the job done for the client. My customer service skills are second to none! Strength!
I really wasn’t aware of this until I began to study myself. Here’s a couple of links to the most commonly used personality assessments. DISC and Meyer’s Briggs. These are used by thousands of HR professionals to vet prospective new hires.
When you don’t know who you are, what you want, you can not serve anyone.
The results may or may not surprise you, but it will give you a good starting point for understanding your strengths which you can exploit to your benefit and your business.
Once you really understand what you’re good at, you need to get a handle on what your business is really good at and map them together.
Ok, ok, I know you’re probably asking well “how do I find my ideal client?” I’ll throw the questions back at you-
1. What are you good at?
2. What problem do you solve?
3. WHO DO YOU SOLVE THEM FOR?
Have the answer to #3? Great! That’s is probably a big pool of folks. It’s now time to narrow it down to the clients who you want to work with, who have budgets, who understand your value and who will pay you for what you’re worth.
There’s a process and a formula for that. Want to learn how to do this? Get your free Ideal Client worksheet here.
If you’re brave, send me your personality assessment results to firstname.lastname@example.org and I’ll send you some pointers on how to exploit your strengths.
CEO of Workbea
Make progress, not excuses.
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