Work Blog

Ideal Client Part 1 – Know Thyself

Find Your  Ideal Clients Part 1- Know Thyself First. There is a great article by Stephen Sheinbaum. It starts with: "How many times have you said, “My business could get really big if I could just find the right clients”? If you have, you’re not alone: There’s not an...

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Cold Calling Is Dead

People don't want to be sold. As a matter of fact, being "sold" is uncomfortable for many.   People don't like getting sales calls. They don't need a sales rep to tell them how to solve their problem. This is a far cry from years past when your slick salesperson comes...

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Network Niagara

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Facebook Tips Part 1

There's been much discussion and frustration about Facebook's algorithm (FBA) changes in 2017. We're sharing some tips to help you stay connected as well as make sure your business page gets noticed. Below are three changes that really got attention and how to adapt....

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Wedding Vendors Need To Read This!

Brides are using Social Media to plan their wedding activities and find wedding vendors.  You may be using Social Media today to promote your business, but there's a science behind the process. In 2017 we saw lots of changes in the algorithm on Facebook and Instagram...

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5 Whys for Meetings

Before we teach leaders how to run productive meetings, think about this.... The business environment is time poor and we have to question everything we do that doesn't directly move us closer to the goal. All meetings should be questioned first.   "WHY/WHEN" one...

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Office Politics-Lipstick On A Pig

Fair warning- this may be a bit of a rant. How often have we heard someone deliver an  unpleasant truth and they try to dress it up, spin it, or reframe it in a way that's more pleasing to the ear?  Have we become so politically correct at the office that we just...

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Most Common Questions From Startups

At Workbea, we believe in sharing our knowledge, frequently for free.  Of course we want to make money from our consulting services, we also want to be a resource for smaller business owners who don't have the budgets to secure expertise at this stage of their...

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Me Myself and I

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

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The Trouble With Too Many Tabs

In one her blogs, Lauren Moon summarizes the scientific evidence that multitasking negatively affects the brain. She points to a study by the University of Sussex that shows multitasking actually reduces the gray matter in our brains- making us less focused and less...

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A day alone at the sea

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.

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What My Grandmother Taught Me About Business

My Grandmother (Lena) was a tough Italian woman of immigrant parents. She was smart, classy, and a bit outspoken. A woman who stood tall without making others feel little and she had a way of making you feel like you were the only one in the room when she talked to...

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The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

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