The Blog
Website Designer vs Website Developer
Alright, let’s dive into the fascinating world of website creation, specifically focusing on the two superheroes of this story: website design and website development. They’re like the Batman and Robin of the online world, each playing a crucial role in making sure...
What Is CRO Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or clicking on a link. The primary goal of CRO is to enhance the user experience...
Website Cost Guide
Concierge Care for Your Digital Presence: Unraveling the Website Cost in 2024 In today's interconnected world, a website isn't just a digital placeholder—it's the core of your brand's identity. But what's the real cost of crafting a standout website in 2024? Let's...
How To Calculate Customer Aquisition Cost
Customer acquisition cost (CAC) is an important metric for businesses that are looking to grow their customer base. CAC represents the total amount of money a company spends on sales and marketing activities to acquire a new customer. In simple terms, it's the cost of...
Technology Struggles: The Struggle Is Real
Entrepreneurship and technology are two sides of the same coin. While technology has made entrepreneurship easier and more accessible, entrepreneurs still struggle with technology on multiple levels. Technology is ever-evolving, and entrepreneurs must keep up with the...
6 Reasons Why You Should Hire A Marketing Agency
Why you should hire a marketing agency Small business owners often have to wear many hats and take on multiple responsibilities, including marketing their business. However, with changing algorithms and constantly evolving marketing strategies and adding on top of...
Holiday Shopping 2023 For Marketers
ARE YOU READY FOR THE 2023 HOLIDAY SEASON? I'm triggered by those people that start decorating for Christmas in September, but when it comes to retail and e-tail, your tail should start planning for the holiday season in July/August. 🙏🏼(But if you're not selling to...
Small Business Website Builders
The Top 10 Small Business Website Builders: Why WordPress and Divi Stand Out In the digital age, having a robust online presence is no longer an option; it's a necessity. We always say, if you're not showing up online, you don't exist. For small businesses, a...
10 Best Ways To Build Your Email List
10 Best Ways To Build Your Email List Building your email list and capturing email addresses is a critical aspect of any successful digital marketing strategy. Email marketing allows businesses to communicate directly with their target audience, building brand...
WordPress: The Best Website Platform
Why is WordPress the best website platform out there WordPress is one of the most popular website platforms in the world and for good reason. It is a versatile and user-friendly platform that is ideal for businesses of all sizes. With endless plugins, theme options,...
8 Digital Marketing Challenges And How To Overcome Them
Understanding Digital Marketing Digital marketing has revolutionized the way businesses reach and engage with their customers. However, many business owners struggle with implementing effective digital marketing strategies. In this article, we'll explore some of the...
The Art Of Social Selling
Tips For Social Selling Social media selling, also known as social selling, is the process of using social media platforms to connect with potential customers and build relationships with them. Social selling is the new way of relationship building. Gone are the days...
5 Tools For Keyword Research (Paid and Free)
Tools for keyword research Keyword research is an essential part of any SEO strategy. It helps you understand what your target audience is searching for and how you can create content that meets their needs. However, finding the right keywords can be a challenging...
How Social Media Algorithms Work
Social media algorithms and how they work Social media algorithms are complex systems used by social media platforms such as Instagram, Youtube, and Twitter to determine which posts, videos, or ads are shown to users. They are designed to curate content that is most...
G4 Analytics FAQ Explanations
Alright, let's dive into the world of Google's G4 Analytics metrics. Don't worry, I'll explain them in a way that even your grandma would understand. Ready? Here the basic metrics (explained in plain english!) you should pay attention to. Users: Users are the unique...
WordPress Maintenance: Boost Your Security, Performance, & So Much More
WordPress Maintenance and why you need to do it WordPress is an open-source content management system that powers over 40% of websites on the internet. It is widely popular due to its user-friendly interface, flexibility, and extensive range of plugins and themes....
20 Best Books For Small Business Owners To Improve Your Skills
20 of the best books for small business owners No matter what type of business you are running, as a small business owner life can be tough, and knowing exactly what to do doesn't always come naturally. Reading the experiences of others and learning valuable skills...
Avoid Making Common Marketing Mistakes That Small Businesses Can Make
Common Marketing Mistakes for small businesses Making mistakes as a small business owner is going to happen, but the important thing to know is that you can learn from these mistakes and from those that have made them in the past. Keep reading to find out what the...
7 Of The Best CRMs For Small Businesses
Looking for the best CRM? A CRM, or customer relationship management, system is an essential tool for any small business looking to manage and grow its customer base. It helps businesses keep track of customer interactions, manage leads and sales, and analyze customer...
Nike Marketing: Unforgettable marketing that works
The success of Nike marketing Nike has had many successful ad campaigns over the years, but one of its best campaigns was "Just Do It." This Nike marketing campaign was launched in 1988 and is still used by them today. The "Just Do It" campaign was a turning point for...
Don’t get overwhelmed by Search Engine Optimization
What exactly is Search Engine Optimization? The plain answer to what is SEO is this; SEO or Search Engine Optimization is a process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs) for specific...
Take action on your Google Analytics account before July 1, 2023
Have you seen this message from Google Analytics in your inbox? We have been almost daily since last year! Every marketer's lifeblood is Google Analytics, Google Tag Manager, and Google Search Console. If you have a website, you should care about its performance,...
6 Tips On Using Rich Text On ECommerce Websites
How to use rich text on your e-commerce website Using rich text on an ecommerce website is important for making product descriptions and other content more engaging and visually appealing to customers. By breaking up the points you want to convey, they are easier for...
ECommerce Product Photos to improve your sales
Ecommerce product photos that help sell your products Having good ecommerce product photos is important for several reasons: They help to attract potential customers High-quality product photos can help catch the eye of potential customers and entice them to learn...
ECommerce Site Optimizations Part 1
Ecommerce Site Optimization for Page Speed PAGE SPEED Page speed is crucial for the success of an eCommerce site and is crucial for eCommerce site optimization as it can have a significant impact on user experience, conversion rates, and ultimately, revenue. Here are...
Website Costs: An Investment in your business to effortlessly sell
How much does a website cost? Well, How much does a house cost? (Updated April 2023) Often when I talk to a new prospect, I get the question “How much will a good website cost?” This question has more layers to it than you would think. This is why when people ask me...
Sales Page vs Landing Page: Discover which one you need
The difference between a sales page vs a landing page A sales page and a landing page are two types of pages that are used in digital marketing to convert visitors into customers. Here are the key differences between a sales page and a landing page: Purpose: The main...
Creating A Digital Funnel Proven To Increase Sales
Creating a digital funnel: How to Digital funnels are important when it comes to understanding the journey your customer takes from the first interaction with your brand to purchasing your product or service. Knowing this journey will greatly improve your ability to...
The Best Free Tools for Marketing your small business
Free tools for marketing your business Whether you're new to marketing or already have a few campaigns under your belt, you'll need a good collection of tools that you can use to get the most out of your marketing efforts. From research, management and even writing...
Spread The Love With These 10 Mother’s Day Content Ideas
A special day deserves some special attention within your content strategy. Read on for great Mother's Day content ideas. Let's face it, none of us would be here if it weren't for mothers. For most of us, our moms are the anchors of our families. Mother's Day is an...
